Episode notes
Today, Jerry talks with Jeff Sherer of Sherer's Flooring in Alabama, a third-generation flooring guy who grew up in the family store and now runs a multi-division business spanning retail flooring, sand-and-finish, and epoxy/decorative concrete with Elite Crete Systems. Jeff gets honest about buying his dad out, the panic attack he had when Jerry first pushed him to raise his sand-and-refinish prices, and how he doubled his income without losing a single customer.
They also dig into sales psychology — handling bully customers, why new hires often outsell the pros, one-price bundling vs. itemized quotes, and a dead-simple way to rack up Google reviews. Plus Jeff shares what's working for him on YouTube and social video, and Jerry calls out the one thing keeping his business from doubling: systems and process.
https://www.elitecrete.com/
https://www.sherersflooring.com/
https://www.linkedin.com/in/jeff-sherer-569a133a/
https://www.instagram.com/sherersflooring/