Episode notes
Matt Runkle joins Jerry Levinson to share the journey from flooring sales rep to founder of InStride Surfaces. They discuss why strong supplier-retailer relationships matter, the biggest mistakes manufacturers make, and how InStride was built around feedback from flooring dealers. Matt also explains how the company creates exclusive product designs, why it refuses to sell direct to consumers, and how retailers can increase margins by selling unique, premium flooring instead of competing on price.
https://instridesurfaces.com/
https://www.linkedin.com/in/mattrunkle/