Episode notes
Flooring marketing is changing fast and AI is giving smaller flooring dealers new ways to compete with bigger companies. Jerry Levinson sits down with Bill Gourgon and Dylan Mucz, Co-Founders and Partners at Thorwell, to break down what actually turns marketing dollars into booked appointments, not just leads.
They talk about AI-powered follow-up, speed to lead, building a better customer journey, and why letting leads sit untouched in your CRM can mean leaving serious revenue on the table.
The conversation also covers why flooring dealers need to think beyond one-off ads and build a recognizable local brand through video, social media, SEO, Google, and paid advertising. Bill and Dylan share why consistent content and multi-channel marketing matter, while Jerry explains how showing up exceptionally well at every stage can help dealers stand out in an increasingly competitive market.
Guests:
Thorwell on LinkedIn