Episode notes
Today, Jerry Levinson sits down with Page Nazarian to talk shop on what it looks like to specialize in hardwood while most dealers are selling carpet, LVP, laminate, and tile. They get into the real differences in selling each category—from the measuring and seams in carpet to the perceived simplicity (and hidden complexity) of hardwood flooring, especially when you’re dealing with grading, variation, finishes, and manufacturing.
Page shares how he navigates clients choosing between “real” wood and synthetic options, how designers influence product decisions, and how factors like home style, ceiling height, and traffic play into what actually gets specified. They also dig into running a designer-driven business, landing large custom jobs, and what it takes to position yourself differently in a market where most products—and most competitors—look the same.