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Profit Now 4 Flooring Dealers

Inside a two-day showroom visit

Inside a two-day showroom visit: pricing the floor, rebuilding the sales presentation

Foo, A flooring retailer in Homewood, Alabama · Homewood, AL

On-site with Jerry
2 days
Priced during the visit
Whole showroom
The goal they set together
$4M

Before

Where they started

Foo had a successful business but felt stuck - he couldn’t bring on sales reps because there was no process or structure to make the job simple for them. After talking with Jerry for a few years, he booked an on-site visit.

What changed

What they did with Jerry

  1. 1

    The whole showroom priced

    While Jerry worked with the team on the business, his wife and Foo’s brother put prices on the showroom - so customers can see what things cost the moment they walk in.

  2. 2

    A sales presentation anyone can learn

    They rebuilt the in-home sales presentation and pricing. Foo trained a new team member in about five minutes: “you’ll be able to sell and you don’t even know anything about the products.”

  3. 3

    Marketing from content they already had

    Their existing videos were funny and clever but had no branding or call to action. The plan: repurpose them with branding and a clear offer, put $5-10 a day behind the best ones, and build a recognizable brand character.

“I didn’t have a process or a structure to make it simple for them. So that’s why I called you back.”
- Foo
“You and your brother are already really good salespeople. You just needed a good system and we need good marketing.”
- Jerry Levinson

Based on the on-camera interview above. Results are specific to this business and aren’t a guarantee.

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