Inside a two-day showroom visit
Inside a two-day showroom visit: pricing the floor, rebuilding the sales presentation
Foo, A flooring retailer in Homewood, Alabama · Homewood, AL
- On-site with Jerry
- 2 days
- Priced during the visit
- Whole showroom
- The goal they set together
- $4M
Before
Where they started
Foo had a successful business but felt stuck - he couldn’t bring on sales reps because there was no process or structure to make the job simple for them. After talking with Jerry for a few years, he booked an on-site visit.
What changed
What they did with Jerry
- 1
The whole showroom priced
While Jerry worked with the team on the business, his wife and Foo’s brother put prices on the showroom - so customers can see what things cost the moment they walk in.
- 2
A sales presentation anyone can learn
They rebuilt the in-home sales presentation and pricing. Foo trained a new team member in about five minutes: “you’ll be able to sell and you don’t even know anything about the products.”
- 3
Marketing from content they already had
Their existing videos were funny and clever but had no branding or call to action. The plan: repurpose them with branding and a clear offer, put $5-10 a day behind the best ones, and build a recognizable brand character.
“I didn’t have a process or a structure to make it simple for them. So that’s why I called you back.”
“You and your brother are already really good salespeople. You just needed a good system and we need good marketing.”
Based on the on-camera interview above. Results are specific to this business and aren’t a guarantee.
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