34 min Hosted by Jerry Levinson
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We take an in-depth look at The Flooring Business Playbook. How did you get into the Flooring Business? What you should charge your customers. How you should market and how much you should be paying for advertising. How to hire, train, and manage your employees. How to Scale to $5 Million.
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Episode 9 · 66 min
In this episode, Jerry sits down with flooring retailer Michael Soto to talk about the mindset shifts that helped him dramatically increase his close rate and raise his prices—all without losing business. They discuss why technical knowledge alone doesn't win customers, how simplifying your sales pr
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This was a great conversation. You will learn how you can charge for the estimate, increase your closing rate, and be prepared to engage with customers better than any of your competition. If you want to beat the competition with higher prices you need to listen to Dianne here.
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Grab a pen and a note pad. You’re going to need it for this one. Brian Elias started Refloor about 5 years ago and has quickly grown it to become a successful Flooring business approaching $100 Million a year in sales. He understands marketing concepts to attract customers and sales strategies that
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